Managing Service Quality with Internal Marketing Schematics
نویسندگان
چکیده
منابع مشابه
Correlation of internal marketing and service quality with the mediating role of market orientation in sports clubs
Introduction: Internal marketing is a management tool that provides the ground for providing quality services by paying attention to managers as internal customers. The aim of this study was to determine the correlation between internal marketing and service quality with the mediating role of market orientation in sports clubs in Kermanshah province in 2020. Methods: The present study is a desc...
متن کاملManaging Quality of Service with Soft Constraints
The term “quality” as it is commonly understood in the context of Quality of Service (QoS) is “something” by which a user of the service (in a very large meaning) will judge how good the service is. In this research project we mainly focus our attention to three areas related with QoS: i) Networks, ii) Web Services and iii) Trust Management (TM). As defined in (Crawley et al. 1998), QoS is “a s...
متن کاملmeasurement of internal service quality by using servqual model and the level of internal marketing of great tehran gas company and the relationship between internal marketing practices and external service quality
the accomplished researches show that in order to have better external service quality, the organizations need to have personnel (internal customers) responsibility to the objectives and visions of the organization and possess customer-oriented behaviors, and proper internal service (the satisfaction of departments with one another). in these times, after the consideration of internal marketing...
متن کاملManaging Marketing Channel Multiplicity
Advances in information technology and changing customer needs for channel service outputs have dramatically affected the routes to markets in many industries. The authors propose that these changes have led to significant alterations in how customers interact with firms and consequently to a phenomenon that we dub ‘‘channel multiplicity.’’ Channel multiplicity is characterized by the customer’...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Long Range Planning
سال: 1999
ISSN: 0024-6301
DOI: 10.1016/s0024-6301(99)00048-5